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Friday, 19-Feb-2010 03:27 Email | Share | | Bookmark
7 Search Engine Optimization Strategies That Work

The Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice.

1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.

3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.

6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.

7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it's important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!

For more info you can visit Search Engine Optimization Service and Denver Online Marketing.


Friday, 19-Feb-2010 03:07 Email | Share | | Bookmark
Online Casino Affiliate Marketing: Making Casinos Work For You

On the turn of a card, spin of a wheel or a roll of a dice millions of dollars are won and lost each day. The fascination with the excitement and risk of casino gaming has spread from the salubrious surroundings of casino floors worldwide and onto the world's largest forum, the Internet. For casino purists much of the thrill and excitement is lost or at least diluted if you can't sit eye to eye with the croupier and shoulder to shoulder with other gamers. However such disparagement has not deterred millions of people all over the world to join in and gamble on the huge variety of virtual casinos.

The Internet explosion has revolutionised numerous industries, making online shopping, auctions and even searching a profitable market. However few can match the phenomenal growth and resurgence of the online gaming industry. The transition from the real world to the World Wide Web has been far more successful than most pundits would have prophesised. Large companies have invested millions in refining software and buying up the catchiest domain names, in an effort to maximise their individuality and to continue the progression of the business. In return they have been rewarded with an industry that turns over billions of dollars each and every year, attracting more and more to the alluring realm of instant wins and huge profits.

But success usually breeds more success and in the case of the online gaming industry this has come in the form of affiliate marketing. To keep the industry growing and to keep people flocking to sites, many have employed the use of affiliate programs. These special advertising promotions utilise sites all over the Internet, to basically promote a casino or group of casinos. Although the initial transaction may be free, the affiliate is rewarded on receipt of a new customer for the casinos. It may sound rather speculative but the effects and results make extremely good reading for both sides.

Casinos need customers in order to survive and affiliate-marketing businesses need to attract customers to the casinos in order to get paid. Therefore it is in the interest of both parties to not only promote themselves but to promote each other too. The knock on effect of a successful partnership not only sees the casino profit but the affiliate too. Because for each customer attracted to a casino site through an affiliate marketer, the said affiliate earns a percentage of the players total money generated for the duration of their lifetime on the site. Therefore by simply adding a few adverts and promoting not only said advertisements but also themselves, affiliates can earn a piece of the lucrative online gaming industry.

For more info you can visit Search Engine Optimization Service and Denver Online Marketing.


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